Each year, the event industry in the US brings in over 750 million
fans and creates $90 billion in expenditure. It also emits over 100
billion pounds of carbon and generates over 881 million pounds of
waste, around 50% of which ends up in landfills and can stay there for
over a century.
In a given year the event industry in the United States produces:
We are on a mission to reduce the waste-to-landfill and carbon
footprint of the event industry by 50% within the next decade.
With capital strategically deployed to fund environmental
initiatives across the top events in their respective
categories, we plan to spearhead the change necessary to achieve
this goal. Our eventual mission is to make events within the
United States carbon-neutral and zero-waste while engaging a
consumer base to do better by the planet. Our objective is to
direct capital to environmental initiatives at the most
prominent events, maximizing the impact on the overall industry
and creating awareness with the largest audiences.
Despite their massive implications, little to no comprehensive
effort has been made to address the negative impacts of live
Experiences, where individuals spend their disposable time and
income, are one of the most effective opportunities to engage
consumers. Even with their massive influence, numerous events –
mainly publicly operated – face budget constraints, a limited
workforce, and lack a dedicated team around sustainability to
execute environmental initiatives. Corporations have large
marketing budgets at live events, and the desire to be more
sustainable, but many lack the knowledge, time, and insight to
combine these efforts. Since the pandemic, the eco-conscious
consumer has become the fastest-growing demographic and is
willing to pay a premium for sustainable services and
products. In fact, 63% of millennials would pay up to 10% more
to support a sustainable brand.
We can spend capital more impactfully to advance sustainability
programs at events through fully-funded onsite and offsite initiatives
that engage a consumer base to be more eco-friendly at events and in
their day to day lives.